Jim Cook has been named the new business development manager for Välinge Innovation North America. With more than 20 years of experience in flooring installation, distribution, and manufacturing sales, the company says Cook brings a wealth of industry expertise to the position.
His role focuses on educating the flooring industry about cutting-edge flooring technologies and their value across the entire value chain – from installers and retailers to distributors, importers, and producers.
Välinge added that Cook is a valuable resource for companies looking to enhance their products with unique selling points, reduce claim rates, and increase overall customer satisfaction. He may be reached at jim.cook@valinge.com.