Chair’s Cut: Raise the Bar

Are you getting ready to pack your bags? As you read this, it’s almost time for the 2024 Wood Flooring Expo, April 16-18, in New Orleans, Louisiana. This year’s theme is “Raise the Bar,” and we are not just talking about the fun to be had on the city’s famed Bourbon Street. It’s about setting higher goals for yourself and continuing to lead in the wood flooring industry by elevating expectations.

Here is how attending Expo can help you accomplish this:


There are nearly 30 education sessions to choose from throughout the event. From implementing new technologies to measuring subfloor flatness to leveraging social media, the topics covered are vast. Beyond those sessions, NWFA Regional Instructors will share their extensive expertise during technical demonstrations. The knowledge gained can empower your business to stay competitive and thrive in an ever-evolving market.


Whether at an education session, reception, or on the trade show floor, there are at least 50 chances to make a new connection that could amplify your career. The fact that all of this is taking place in New Orleans means there will be even more fun times with all of the unique food, drinks, and music to experience. It’s sure to feel like a celebration from start to finish!

Latest Products & Trends

Explore the cutting-edge wood flooring products, services, and trends during 11 trade show hours. Here, you can not only see these innovations, but also ask exhibitors questions to truly understand how a product can make a difference for your business. Experience exhibitor demonstrations to learn even more about the latest and greatest.

New Orleans is a destination like no other, so be sure to read in this magazine the stories of the historic projects NWFA members in the area have worked on, how they handle moisture control in a humid climate, and the restoration process following major hurricanes. They also are offering up tips on how to enjoy the city like a local. This, along with a full preview of Expo, including the schedule, exhibitor list, and a showcase of products that will be featured may be found in this edition of Hardwood Floors magazine.

I also wanted to note that this will be my final column as chair of NWFA’s Board of Directors. It has been my honor and pleasure to serve during the past two years. I truly believe in what the NWFA stands for and believe that everyone who takes advantage of what we have to offer benefits. I am extremely pleased to be handing over the reigns to Steve Brattin to take us through the year ahead. In the meantime, I hope to see you in New Orleans!

Raise the Bar at the 2024 Wood Flooring Expo

in New Orleans, Louisiana
April 16-18, 2024

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