Sika USA has announced Marlene Morin as the new senior director of floor covering. In her new role, Morin will collaborate with all internal sales, marketing, and technical channels to help define and execute business plans designed to focus on market penetration and sales growth for customers.
Morin has been with Sika for more than 18 years in various capacities, and now returns to interior finishing following a campaign in helping to fortify Sika’s global distribution efforts at Sika’s corporate headquarters in Switzerland. The company says her familiarity with the Sika interior finishing customer-base and knowledge of the product line will be invaluable in her new appointment as leader of the team.
“I am thrilled to return to the floor covering industry, and I look forward to working with customers to get a clear picture of how we may improve our cherished partnership,” Morin said. “This is an unparalleled product line, and what keeps it that way is the valuable input we receive from those who rely on us to deliver high-quality products. I look forward to strengthening the trust our customers place in Sika.”