Chair’s Cut: Make it Happen

During the recent years of turbulence and uncertainty, sometimes planning for the future fell by the wayside with all of the twists and turns. Now that the wood flooring industry is charging ahead with cautious optimism, it is a good time to think about what you want next for yourself as a professional and for your business.

Let’s talk about how you can make those things happen. One way to get started is by attending the 2023 NWFA Expo, which is taking place May 2-4 in Milwaukee, Wisconsin. There you can join wood flooring professionals from all over the world for networking, education, and technical demonstrations.

As education is a central part of the NWFA’s mission, there are various ways to expand your industry knowledge and technical expertise throughout the Expo. Education sessions will cover topics such as business best practices, trends, and technical skills. Build even further on technical skills by attending a Tech Zone Demos, where NWFA Regional Instructors will show you how to implement the latest techniques.

2023 NWFA Expo Logo





Don’t miss the Wood Flooring Expo
May 2-4, 2023 in Milwaukee, Wisconsin.
Register today at

With more than 50 opportunities during Expo to connect with other wood flooring professionals, you are sure to leave Milwaukee with a larger network. In the opening session, there will be industry updates and the announcement of the coveted NWFA Wood Floor of the Year awards. You will not want to miss the Road Rally Party at the legendary Harley-Davidson Museum either. There is something for everyone with special events such as the Emerging Leaders Reception and the Women’s Industry Network Breakfast.

Of course, the trade show floor at Expo is the place to see the latest products, services, and trends across our great industry. The trade show will be open for 11 hours with exhibitor demonstrations, prize giveaways, and more. You can view the full schedule and learn more about the companies that will be exhibiting here.

Join us in Milwaukee to see how NWFA can “Make it Happen” for you as a wood flooring professional.


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