Dogwood Densified Wood from Bruce Recognized by Good Housekeeping’s 2022 Home Renovator Awards

AHF Products announced that Dogwood® Densified Wood™ from Bruce® was named as a winner in Good Housekeeping’s 2022 Home Renovation Awards in the “Hottest Home Decor” category. A full list of winners can be found online at

“Bruce is honored to be recognized among the industry’s leading home renovation products by the prestigious Good Housekeeping Institute,” said Jennifer Zimmerman, chief commercial officer of AHF Products. “This award underscores our commitment to engineering flooring solutions that offer superior design, quality and performance and meet consumer demands. Densified Wood Technology removes many of the barriers preventing consumers from purchasing hardwood and lets homeowners enjoy real wood floors that are virtually worry free.”

According to AHF Products, Bruce Dogwood Densified Wood Technology uses a patent pending process to increase the density of the face veneer using heat and pressure. Bruce Dogwood is manufactured in Somerset, Kentucky.

“Hardwood is the floor that everyone wants. Whether accelerated by the pandemic or consumers wanting to bring nature inside or other factors, there is a desire for real hardwood,” said Zimmerman. “People now, more than ever, are driven by value and the wish to make enduring, quality investments in their homes with confidence, whether it be for the long-term or even to enhance resale. And both are hardwood flooring’s sweet spot.”

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