Hardwoods West is a New Bruce® Distributor

AHF Products announced that Hardwoods West, a Distribution Company headquartered near Portland, Oregon, will lead the effort to grow the Bruce® flooring market in the Northwest. Hardwoods West is a partnership between Michael Patron and Nathan Carter (pictured right to left).

This market is very important for Bruce, and we believe that Hardwoods West dedication and leadership in value-added service will bring growth to dealers in place and open new opportunities,” said Richard Middaugh, strategic account executive, Western States for AHF Products.

“Hardwoods West has a simple straight-forward goal. We want to deliver the highest quality products where our customers need them,” said Patron. “From quality product distribution to installation demos and product education, the team at Hardwoods West offers products that dealers can count on.”

“This is a terrific opportunity to provide a high level of quality service with outstanding customer service, inventory and technology to Bruce customers and help them sell the top-quality hardwood flooring brand on the market. We are happy about extending our partnership with Bruce,” added Carter. 

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