Swiffer announced its partnership with home renovation experts and TV personalities, Ben and Erin Napier, as they join forces to educate homeowners on the best techniques and optimized tools to quickly and effectively clean finished hardwood floors.
“With years of experience installing everything from reclaimed oak to laminate flooring in our home transformations, we know that hardwood floor maintenance can be intimidating and even stressful for many homeowners,” said Ben Napier, woodworker and founder of Scotsman Co. “We often get asked how to keep wood floors looking great after a renovation, and we’ve even heard the myth that you can’t use a Swiffer on wood floors, so we’re excited to team up and share our best tips to take the headache out of hardwood floors.”
Swiffer’s partnership with the Napiers marks the brand’s commitment to meet homeowners’ needs for quick and easy cleaning tools that are made with hardwood floors in mind. Plus, Swiffer has partnered with the National Wood Flooring Association, which sets the standards for the wood flooring industry.
“At Swiffer, we know that families need quick, effective cleaning solutions, and we’re committed to providing consumers with a hardwood-specific product that eases concerns around caring for finished wood floors,” said Kevin Wenzel, vice president of P&G’s North American Surface Care Design & Delivery Unit. “We’re thrilled to partner with Ben and Erin Napier as we tap their extensive home renovation and hands-on woodworking experience to share safe, seamless ways for homeowners to regularly clean their hardwood floors.”
To learn more about the Swiffer WetJet Wood, visit www.Swiffer.com, or to stay up to date with the latest posts, head over to https://www.instagram.com/scotsman.co/ for exclusive content from Ben Napier.