AkzoNobel recently revealed Bright Skies as its 2022 Color of the Year. The company shared that extensive global trend research conducted by a team of in-house paints and coatings color experts and international design professionals revealed that we want open air, connections to the great outdoors and a fresh approach to everything.
“In 2022, Bright Skies will help us embrace new ideas and shape a new future,” says Heleen van Gent, creative director of AkzoNobel’s Global Aesthetic Center. “The color reflects the limitless skies above us, giving us the space to redefine the role of our homes, nature, the arts and new voices in our lives. As consumers look to express themselves and transform their spaces, our aim as color experts is to inspire their color confidence.”
The Global Aesthetic Center’s annual trend analysis and color research is translated by paints and coatings experts across the company into color and products.
“Our Paints and Coatings businesses use research insights to bring surfaces to life with on-trend colors,” says Michael Friede, chief commercial officer for Performance Coatings. “Every year, we pioneer a new world of possibilities for customers and consumers, offering market-specific colors and finishes across decorative paints, architecture, aerospace, automotive, consumer electronics and wood coatings.”
The trends are also translated into the Automotive and Specialty Coatings, Coil and Extrusion Coatings, Powder Coatings and Wood Coatings businesses, based on extensive color and material research and market analysis. Tailor-made color palettes are developed for the aerospace, automotive, consumer electronics, metal furniture, domestic appliances, cabinetry, flooring, building products and architecture markets.