Flooring distributor Swiff‐Train Company (STC) announced the promotion of Lindsey Nisbet into the role of vice president of marketing – STC. In this position, Nisbet will lead the overall marketing strategy for the EarthWerks, Pinnacle, Ground Control and private label business within all divisions and categories of the company.
Nisbet joined Swiff‐Train in 2014 and most recently served as marketing director. According to the company Nisbet’s exceptional leadership skills throughout her years at STC have a proven record of driving growth within the EarthWerks brand along with many other outlets under the company umbrella. Her recent involvement within other categories have exemplified her abilities to manage and enhance the overall brand equity within STC.
Nisbet is also a sitting member of the executive leadership team that drives initiatives through all areas of STC.