Emily Morrow Home Adds 10th Color to 2021 Color Family of the Year and Special Product to Support FCIF

Emily Morrow Home recently announced the 10th Milled Naturals Color of the Year (COTY): Truffle. The company shared that Truffle delights in being a color for a cause. Truffle is the first and only COTY to have its very own product named for it, Truffle, and video to explain where this hardwood flooring can be sourced. This EMH Hardwood style, is made and ready to ship, and a portion of the proceeds will go to the Floor Covering Industry Foundation (FCIF). Samples can be requested by texting TRUFFLE to 900-900.

According to a recent press release, “When we emphasized that our color family Milled Naturals exudes a sense of community and was rooted in one of the EMH mega-trends ‘Me to We,’ we wanted to designate a 10th color that exists to help others, to shine a light on the Floor Covering Industry Foundation. This unique organization is working tirelessly to help fellow floor covering industry members in their time of need.”

“Truffle is a hybrid hue…representing a shift from the coolness of grey to the warm hues of the trending brown story. Note the hues of charcoal and notes of chocolate in this transition color. This color duality is a sophistication that acts as a chameleon color… ripe for coordinated ease in any interior palette. Just as Good Earth is a color-bound grounding agent as the dark rich brown of the color family, Truffle delights in being a color bridge in times of transition.”

The color itself was drawn in part from the Morrow-Finkell family’s two truffle dogs, Donatella and Baci.