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Hardwood Floors Magazine

Hardwood Floors Magazine

The magazine of the National Wood Flooring Assocation

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Author: Paul Reilly

  • Business Best Practices

What Gets in the Way of Selling Value?

  • by Paul Reilly
  • Posted on December 4, 2017November 21, 2017

Have you ever done a good job of selling, but the buyer did a lousy…

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  • Business Best Practices

Price Objections are Self-Inflicted Wounds

  • by Paul Reilly
  • Posted on October 2, 2017September 26, 2017

In a recent survey, we asked salespeople the following question: ā€œThink of your largest revenue-producing…

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  • Business Best Practices

To Influence Buyers, Tell Stories

  • by Paul Reilly
  • Posted on August 1, 2017July 20, 2017

ā€œTell me a fact, and I’ll learn. Tell me the truth, and I’ll believe. But…

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  • Business Best Practices

The High Cost of Cheap Prices

  • by Paul Reilly
  • Posted on June 1, 2017May 31, 2017

What if the cheapest price was actually the most expensive? Cheap prices seduce and deceive.…

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  • Business Best Practices

Turning Service into Sales

  • by Paul Reilly
  • Posted on March 28, 2017

The greatest sales tool is not your salespeople, it’s your end-to-end customer experience. The sales…

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  • Business Best Practices

7 of the Best Sales Questions Ever

  • by Paul Reilly
  • Posted on January 30, 2017

Imagine walking into an electronics store. Immediately, the salesperson greets you and shows you a…

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