Bits Orchestra, a custom software and system integration company, recently announced its expansion into the U.S. market.
As the flooring industry continues to evolve, Bits Orchestra focuses on building and connecting the systems that power sales and operations, including websites, dealer portals, product catalogs, CRM, ERP, and inventory platforms. The company specializes in ensuring large product catalogs with thousands of SKUs remain consistent across collections, colors, specifications, and distribution channels, while aligning with FCB2B data standards.
Bits Orchestra has previously collaborated with brands within the Shaw ecosystem, supporting digital platforms used by customers, dealers, and regional sales teams.
“Our expansion into the U.S. market is a natural next step as we continue to support flooring companies with scalable, integrated digital solutions,” said Roman Hutnyk, CEO at Bits Orchestra. “We see a strong opportunity to help brands keep product data accurate across channels and make better decisions on pricing and inventory, including selective use of AI where it clearly adds value.”
As part of its U.S. growth strategy, Bits Orchestra has joined the National Wood Flooring Association (NWFA) to stay connected to the wood flooring community and contribute to ongoing efforts to modernize the industry’s digital infrastructure.