Bona has released its first ever trend report, the Bona Floorcast™, looking at trends and consumer insights that will shape homeowners’ preferences and flooring decisions in the year ahead. The insights, a compilation of Bona’s insights, consumer preferences, and a survey of 1,000 American homeowners, found that floor owners are boldly curating spaces that shape their homes and lives, taking cues from social media but with personal design touches that turn everyday inspiration into the floors of their dreams.
Highlights from the report include:
- 61 percent of Americans say wood flooring was a priority when deciding to design or purchase their home, emphasizing its versatility and timeless appeal.
- Pinterest, Instagram, and TikTok have become modern mood boards for younger homeowners, with 67 percent of Gen Z and 57 percent of millennials saying that social media influences their flooring design decisions. Digital design culture has turned flooring from pure function to a form of self-expression, often inspiring clean, intentional living spaces that are shareable and add to the overall story of one’s home.
- Bona experts are predicting a comeback in patterned wood floors for new hardwood floor installations as flooring increasingly reflects personal style and design aesthetic with bolder choices like richer tones and color. For homes with existing wood floors, a majority of homeowners say they would rather restore their wood floors than replace them, a more environmentally responsible and cost-effective way to preserve their floor and extend longevity.
To view the full report, click here.