Peachey Hardwood Flooring (PHF) has appointed Michael Martin as its new vice president of sales and marketing. Martin joins the company after a 14-year tenure as the president and CEO of the National Wood Flooring Association (NWFA). In his new role, Martin will be responsible for leading sales and marketing initiatives, which the company says will build upon PHF’s legacy of tradition and craftsmanship, while expanding its market presence.
“With its tradition of Amish craftsmanship, quality of Appalachian wood species, and investments in the latest AI driven milling technology, Peachey Hardwood Flooring stands out as a leader committed to quality. With recent capacity increases and plans for brand expansion, there is tremendous potential to make a positive, authentic, and long-term difference in the entire marketplace,” said Martin.
“Michael’s leadership has always been about collaboration and foresight, which are principles we value highly at Peachey Hardwood Flooring,” said Don Coleman, CEO of PHF. “His proven ability to grow and unify an industry makes him the ideal person to help us expand our brand and connect with a new generation of clients.”
Jeff Fairbanks, president of PHF noted: “Working alongside Michael, I saw firsthand his commitment to advancing the entire wood flooring industry through initiatives like the RAHC and the Gary Sinise Foundation’s RISE program, building homes for veterans and first responders who lost multiple limbs in service. Peachey has long supported this endeavor to provide mobility through hard surfaces back to our veterans and first responders, made directly from the forests they sacrificed themselves to protect.”
Peachey Hardwood Flooring is a national award-winning manufacturer of custom solid and engineered hardwood flooring. The company is based in Reedsville, Pennsylvania.