Bjelin has been chosen as one of the flooring suppliers for Strawberry, a hotel operator with properties across Scandinavia and the Baltics. Bjelin has already supplied its flagship product, Woodura Planks, to Strawberry Clarion Hotel Draken in Gothenburg.
“We are proud to partner with Strawberry, a leading hotel operator with a vision to make the world a better place,” says Bjelin’s regional manager for the Nordics, Fredrik Hammarsten. “This collaboration is a testament that Woodura Planks are embraced by the commercial market, offering the hospitality sector durable, high-quality solutions that align with our shared focus on sustainability.”
“Reducing our environmental footprint and caring for the planet is a top priority for us,” says Ann-Kristin Haga, head of procurement, at Strawberry. “We’re excited to welcome Bjelin as one of our trusted flooring partners. Their expertise and commitment to quality align well with our values, and we look forward to working together on future projects.”
Strawberry has chosen Bjelin’s Woodura SKOGEN flooring – certified with the Nordic Swan Ecolabel – as its standard selection. Bjelin says made with responsibly sourced oak from the renowned Spacva forest in Croatia, these floors benefit from Woodura® technology, which enhances impact and water resistance while maximizing resource efficiency.