Howell Hardwood Flooring Announces Branding of In-House Manufactured Product

H.C. Howell Sr.

Paying homage to its founder, H. C. “Hap” Howell, Howell Hardwood Flooring announced the branding of its in-house produced unfinished engineered line – Hapwood™.

The company stated, “this product’s 20-year track record of quality is highlighted by floors that don’t cup or gap with seasonal humidity changes. This stability has made it one of Howell’s most popular product lines especially with today’s trends of wider width floors in tighter built homes. The diamond tooled T&G and presanded wear layer result in fast, seamless installation that requires minimal sanding in the field. Hapwood’s quality is rooted in Howell’s 72 years of producing engineered products for a wide variety of uses.”

Harry and Clay Howell

“A Howell customer recently shared they had used over a million feet of our unfinished engineered flooring and had a problem with only ONE board. That’s one in a million! As we celebrate our 20th year as a flooring manufacturer, we invite our customers to ask for it by name- Hapwood™,” stated Clay Howell, III, president of Howell Hardwood Flooring.

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