Hartco has announced the arrival of its newly enhanced TimberBrushed™ hardwood collections to independent flooring retailers this Fall. The white oak flooring features “on-trend colors and textures,” and was designed to highlight the beauty of natural wood. The collections also feature various wire-brushed visuals and price points offered in three distinct groups – Silver, Gold and Platinum.
“This launch has been our largest to date with 32 separate designs, and we are thrilled by the response by our distribution partners as they share these new designs with their retail partners. The breadth of product options has allowed each customer to select the assortment that works best based on regional preferences, and the brushed visuals with on-trend staining have really resonated with retailers,” says Wendy Booker, Vice President-Marketing and New Product Development, AHF Products.
The Hartco TimberBrushed Collection is a recipient of a Platinum 2020 Award for Design Excellence (ADEX), the largest and one of the most prestigious awards programs in the architecture and design industry.