Advertisement

Search Articles:



Vintage Moments: Tree Handbook Proves Useful for Education & Marketing

By Doug Dalsing
February/March 2012
print  Print         

Booklet courtesy Bob Moffett

When marketing your business, it’s always wise to give your customers something useful to complement your products. Think branded beer can koozie or pen, but way more intelligent and useful. That’s what SC Johnson did with this “Handbook of American Trees and Wood Finishing,” published in 1936. The majority of its 50 pages is packed with biological details on 126 different trees, but it also outlines tree-themed games like “Tree Cribbage, in which you assign points to trees according to their rarity in your neighborhood,” and “Hidden Trees,” in which you hunt for tree names in sentences like “The rope broke so a knot was tied.” The fun never stops! Plus, tucked in the back are five pages with a product list and tips that surely answered wood finishing questions.

View a complete PDF of the handbook here.


Doug Dalsing is a former associate editor at Hardwood Floors.



   

 Comments:


Name:
Job Title:
Email (not published):
Comment:
(maximum 2,000 characters)  

Related Articles: Business Management

Obamacare and Your Business: How Will the Affordable Care Act Affect You (June/July 2014 - David Waring)


Wood Flooring Disputes: Should You Choose Court Trial Or Arbitration? (June/July 2014 - Blake R. Nelson)
If you’ve entered into a contract with a customer, chances are good that you’ve approved via your signature some sort of dispute resolution—maybe you agreed that disputes will be heard at a particular location, or maybe you agreed to a specific form of dispute resolution. Did you realize that?

Facebook May Start Ignoring Your Business (June/July 2014 - Michael Gaio)
Right when you’ve got it all figured out, Facebook is making changes again. And for companies using Facebook for marketing purposes, the changes are not good.

Business Briefs: 5 Essential Questions (June/July 2014 - Marc Wayshak)
The No. 1 rule of making your business succeed is: You must know how to sell your...

Management Skills: See If You're A Great Manager With These 10 Questions (June/July 2014 - Phillip M. Perry)
Are you a great manager? Tough question. While you may be experienced at assessing the performance of your employees, you probably spend less time judging your own.

State of the Wood Flooring Industry 2014 (April/May 2014 - Kim Wahlgren )
“The market is finally rebounding from the deep recession.” That’s a direct quote (and typical answer) from ...

Employee Relations: Ending Staff Rivalries (April/May 2014 - Barbara Jaurequi)
Employee rivalry works the same way as sibling rivalry ...

Fear In The Workplace: What Message Are You Sending To Employees? (April/May 2014 - Alesia Latson)
When you’re driving down the road and see those flashing blue lights in your rearview mirror, what’s the first thought that pops into your mind ...

Business Brief: Battle Burnout at Your Wood Floor Company (February/March 2014 - Erick Lauber, Ph.D.)
Do you enjoy your work? Do your employees? Can you re-ignite motivation? Research...

Social Studies: How To Use Pinterest For Your Wood Floor Business (April/May 2014 - Michael Gaio)
A search of Apple’s App Store turns up 2,200 results for “social networking” apps. Clearly, your business can’t be on them all ...

12345678910...>>
CONNECT WITH HF
FEATURED SUPPLIERS