Search Articles:

Vintage Moments: Tree Handbook Proves Useful for Education & Marketing

By Doug Dalsing
February/March 2012
print  Print         

Booklet courtesy Bob Moffett

When marketing your business, it’s always wise to give your customers something useful to complement your products. Think branded beer can koozie or pen, but way more intelligent and useful. That’s what SC Johnson did with this “Handbook of American Trees and Wood Finishing,” published in 1936. The majority of its 50 pages is packed with biological details on 126 different trees, but it also outlines tree-themed games like “Tree Cribbage, in which you assign points to trees according to their rarity in your neighborhood,” and “Hidden Trees,” in which you hunt for tree names in sentences like “The rope broke so a knot was tied.” The fun never stops! Plus, tucked in the back are five pages with a product list and tips that surely answered wood finishing questions.

View a complete PDF of the handbook here.

Doug Dalsing is a former associate editor at Hardwood Floors.



Job Title:
Email (not published):
(maximum 2,000 characters)  

Related Articles: Business Management

Management Skills: See If You're A Great Manager With These 10 Questions (June/July 2014 - Phillip M. Perry)
Are you a great manager? Tough question. While you may be experienced at assessing the performance of your employees, you probably spend less time judging your own.

Are You Charging What Our Industry Deserves? (August/September 2014 - Kurt Vollstedt)
I started in the wood flooring business in the mid-’90s as a salesperson at a wood flooring distributor. Business in our industry was good back then...

Do You Blur Lines Between Your Work & Personal Life? (August/September 2014 - Margaret Page)
Not long ago, 8 a.m. to 5 p.m. was work, and the rest was play. Today, the line ...

Know Lead Paint Requirements or Risk Thousands (August/September 2014 - Blake R. Nelson)
Are you certified to work on residential property containing lead paint? Are your subcontractors?

How to Craft a Social Media Voice? Don't Over-Think It (August/September 2014 - Michael Gaio)
When it comes to social media, there’s nothing wrong with letting that personality shine through.

Increase Business Profits by Upselling (August/September 2014 - Phillip M. Perry)
Want to increase your sales? Want to make your business more interesting? Experts say one of the most powerful techniques to achieving both goals is upselling.

Reducing Labor Costs Only 5 Percent Could Mean Huge Savings (August/September 2014 - George Hedley)
Ask yourself: “What part of my labor operations, made more efficient, will have the most profitable returns?” There’s an easy answer.

Business Briefs: 5 Essential Questions (June/July 2014 - Marc Wayshak)
The No. 1 rule of making your business succeed is: You must know how to sell your...

Obamacare and Your Business: How Will the Affordable Care Act Affect You? (June/July 2014 - David Waring)
Understanding the key features of Obamacare and how they impact businesses of different sizes can help owners protect themselves from receiving costly fines in the future and can even lower healthcare costs.

Wood Flooring Disputes: Should You Choose Court Trial Or Arbitration? (June/July 2014 - Blake R. Nelson)
If you’ve entered into a contract with a customer, chances are good that you’ve approved via your signature some sort of dispute resolution—maybe you agreed that disputes will be heard at a particular location, or maybe you agreed to a specific form of dispute resolution. Did you realize that?